To Blog or Not to Blog

by Emily Loose

What a vexing question. It’s also a pressing one, which all authors should consider carefully.

What’s not at issue is whether blogging is one of the most effective methods authors can use for building a promotional “platform.” That’s industry lingo for an author’s combined capabilities to contribute to marketing, which all publishers factor seriously into their decisions about whether to bid on projects. Read more…




by Emily Loose

I met recently with Kate Lee, Director of Content at the open web publishing platform Medium, founded by Twitter cofounder Evan Williams. Medium has been much in the news of late, in part due to Walter Isaacson’s announcement that he posted a draft chapter from his forthcoming book The Innovators on the site and found the comments he received helpful. Read more…